This poster, based on a manifesto by French writer and teacher Daniel Pennac, has been a very popular talking point among educators and librarians around the world.
Josh Lacey in his review for the Guardian Books Review explains how Pennac describes the process of wanting to read and the reasons that we read or don’t choose to read. The main point Pennac makes is that people read because they want to and because it gives them pleasure. There are ways, he suggests, of coaxing people into reading as he has done with reluctant adolescent students. Among the techniques he uses is to read aloud to them to seduce them into the story and also to choose books that are not on the syllabus.
If you think there is something familiar about the poster, Quentin Blake illustrated the Roald Dahl books.